We launched SolarAegis All-Natural Sunscreen into the market in January 2010. The goal for the first year was to get SolarAegis into a major, national retail chain and to launch our children’s product, Baby Elephant. Although I’ve been pleased with our overall progress the failure to complete these two key objectives was disappointing. Dealing with large corporations takes time and it would have been a tremendous accomplishment to get this done in the first year. We will continue our efforts in 2011 and think our chances for national market penetration will improve in year two. Baby Elephant continues to wait in the wings and was not launched primarily due to my waffling over minor details. This frustrated me because it’s not my typical M.O. and I plan to be more decisive on this line in 2011. I’m currently reviewing several strategies, with a couple of different entities, and will be moving on this product in Q1.
I felt good about the regional awareness SolarAegis attained during 2010. We are selling the product through several local businesses in Naples and I appreciate the support from the owners at Natures Garden, The Bike Route, Naples Soap Company and the staff at The Naples Botanical Garden. Sandy Feldblum has done a fabulous job repping the product through her beauty business and at a local market and seems to have a loyal following. Many thanks to these folks for your business in 2010. It’s much appreciated and we look forward to growing with you in 2011.
We were able to modestly expand our reach outside of southwest Florida with online sales through OverallBeauty.com and Upurea.com. We also did some business with the Myrtle Beach Soap Company in Myrtle Beach, SC. and Aesthe in Los Angeles. Our biggest surprise, however, was shipments into South Korea. It was exciting to have our first international sales and we appreciate the work of Coseco for the loyal following in South Korea. We continue to focus on penetrating the Brazilian market, with the help of Hague Technologies, in an effort to offset the seasonality of the business. Brazil is an exciting, developing economy with growing sun health awareness. Our ongoing challenge remains finalizing government approval so we can begin regular sales.
SolarAegis remains an infant company and the risks are still very high, but we look forward to a great 2011 and want to thank all of the customers that have been so supportive in our first year. See you in 2011!!