The interest level in Baby Elephant seems to be gaining momentum as summer approaches and there have been inquiries about the release date. We decided that Baby Elephant would be the most important product from SolarAegis, no matter what came before, or what followed. We believe that skin cancer prevention and proper sun health starts in childhood and parents have a huge role in establishing good habits in their children early in life. As a result, we have taken this product release very seriously and are taking some very tactical steps to assure an effective and successful launch.
In April we commissioned a market survey of mothers with children under twelve years old. The survey is composed of open-ended questions and will be asked within a pre-qualified sample population. It will help us determine things like packaging (type and size), formulation specifics, label coloring and several other key variables. The survey will be completed by the end of April and the data will direct production, marketing collateral and advertising. We now expect to go into production in mid to late May with online availability before Memorial Day weekend. Our retail outlets and associated timing are currently unknown and will be determined by the survey results. Once we understand where our customer want to buy the product, then we can work to get distribution set up and pass on the timing to our customers.
Baby Elephant is an all-natural sunscreen product for babies and children. We will support this product with awareness campaigns and sun health education to provide a whole solution to mothers wanting to protect their children with a safe, fully disclosed products.