My love/hate relationship with Facebook took a sad turn this weekend with the passing of Samantha Channels. A woman I never had the privilege of meeting face to face. We connected a couple of years ago as she promoted her company “GotSunBlock.com” which sold clothing and raised awareness about malignant melanoma, the disease that so maliciously took her life on Sunday. She had a “fan page” on Facebook where she documented her fight. You could see, play-by-play, as she laid out the weekly chronicles of her campaign. It was raw and it was real. I didn’t know this woman, personally, but she let all of us in, anyway. Her spirit was remarkable and it was impressive to watch the strength in her fight, the passion of her advocacy and the emptiness in her passing.
My heart sank Sunday morning as I saw the “RIP” posts on her page. Although, I knew the imminence of her advanced melanoma, it still came as a numbed shock. Sobering is the process, the loss and reality of it all. It seemed so sudden and surreal and I can only resentfully ponder how a disease can rob the world of such a vibrant person. She leaves behind a husband and four children who loved her dearly. The unfairness and vivid reminder of our fleeting existence resonates with the storyline. She squeezed every ounce out of her life until every ounce of life was squeezed out of her. One person described her as a “beautiful warrior, educator and encourager”. Accurate and fitting is this description as she was able to turn the ugliness of her disease inside-out. She was a messiah, an unconfined spirit, but most of all, she was successful in achieving what she wanted.
I guess I’ll continue that love/hate relationship with Facebook. We are all connected whether we want to accept it, or not. Life lessons lay scattered among us. It’s those of us who choose to acknowledge them that learn the most. The irony of the pain is in the honor of knowing……
The ADD seems to be steering in the direction of anti-oxidant additives for sunscreens. I’m starting to sense that everyone is getting wise to regular sunscreen use and the sensibility factor is improving with the medical community, the FDA and the consumers. Good to know SolarAegis is already providing broad-spectrum UVA/UVB protection, but even better, also includes the powerful anti-oxidant, Vitamin E (tocopheryl acetate) in the formulation!!
Read the article here
I recently had a customer here in south Florida use SolarAegis in her hair while spending a day at the beach. She had gone swimming and when returning to her chair she noticed her hair was feeling dry and brittle. She was also concerned because she had recently had her hair colored and was worried about the sun bleaching her hair out. She decided to dump a glob of SolarAegis in her hand and run it thoroughly through her hair. Much to my surprise, she told me it made her hair feel soft and conditioned and it protected her hair coloring all day while at the beach. Imagine that!
We are always learning new things around here, but this one was a unique and interesting story. I’m now going to have to give this application a try and report back. If anyone else has had a similar experience, we would love to hear from you.
The American Cancer Society has posted a sun safety quiz. A fun way to brush up on your sun health facts. You can check it out here:
Sun Safety Quiz
Here is a good overview on sunscreen from a very good website. It doesn’t get in to great detail but does a good job of answering some of those general questions most of us have about sunscreen……
Click here for Personal Care Truth or Scare
Check out our friends at the Sun Safe-Tee Program out in Southern California! SolarAegis is a proud sponsor! Mark Wishner and his organization are doing tons to raise awareness about sun health and sun protection for our youth as they embark into the wonderful world of golf! Visit their website to learn more at www.sunsafetee.org. Also, see the video below with some of the PGA’s supporters of the SunSafeTee Program!
SunSafeTee and the PGA
In gearing up for summer, we have introduced a 16oz. pump bottle. Great for refilling your 2.5oz tubes and keeping around the house to lather up the family before heading outdoors. We have also added a large, after-sun bath bomb to soothe your skin after a long day outside. Come by the website and check them out!
We are working on Baby Elephant production now. We are currently procuring raw materials for manufacturing and plan to have it available on the website by the end of May!
We are thinking about a four pack with Baby Elephant all-natural sunscreen, aloe lotion, body wash/shampoo and tender tush cream. We would love to have some feedback/comments on this concept to assess interest. Products would be packaged together in 5 oz. bottles……Feel free to leave comments here or on our Facebook fan page at http://www.facebook.com/group.php?gid=261267912237
We launched SolarAegis All-Natural Sunscreen into the market in January 2010. The goal for the first year was to get SolarAegis into a major, national retail chain and to launch our children’s product, Baby Elephant. Although I’ve been pleased with our overall progress the failure to complete these two key objectives was disappointing. Dealing with large corporations takes time and it would have been a tremendous accomplishment to get this done in the first year. We will continue our efforts in 2011 and think our chances for national market penetration will improve in year two. Baby Elephant continues to wait in the wings and was not launched primarily due to my waffling over minor details. This frustrated me because it’s not my typical M.O. and I plan to be more decisive on this line in 2011. I’m currently reviewing several strategies, with a couple of different entities, and will be moving on this product in Q1.
I felt good about the regional awareness SolarAegis attained during 2010. We are selling the product through several local businesses in Naples and I appreciate the support from the owners at Natures Garden, The Bike Route, Naples Soap Company and the staff at The Naples Botanical Garden. Sandy Feldblum has done a fabulous job repping the product through her beauty business and at a local market and seems to have a loyal following. Many thanks to these folks for your business in 2010. It’s much appreciated and we look forward to growing with you in 2011.
We were able to modestly expand our reach outside of southwest Florida with online sales through OverallBeauty.com and Upurea.com. We also did some business with the Myrtle Beach Soap Company in Myrtle Beach, SC. and Aesthe in Los Angeles. Our biggest surprise, however, was shipments into South Korea. It was exciting to have our first international sales and we appreciate the work of Coseco for the loyal following in South Korea. We continue to focus on penetrating the Brazilian market, with the help of Hague Technologies, in an effort to offset the seasonality of the business. Brazil is an exciting, developing economy with growing sun health awareness. Our ongoing challenge remains finalizing government approval so we can begin regular sales.
SolarAegis remains an infant company and the risks are still very high, but we look forward to a great 2011 and want to thank all of the customers that have been so supportive in our first year. See you in 2011!!
Interesting study, but they don’t mention which antioxidants were used. We are using Vitamin E in SolarAegis which is a common antioxidant and very effective at managing free-radical generation in the skin. Good news none the less…