Tag Archive: UV filters


I recently had a customer here in south Florida use SolarAegis in her hair while spending a day at the beach. She had gone swimming and when returning to her chair she noticed her hair was feeling dry and brittle. She was also concerned because she had recently had her hair colored and was worried about the sun bleaching her hair out. She decided to dump a glob of SolarAegis in her hand and run it thoroughly through her hair. Much to my surprise, she told me it made her hair feel soft and conditioned and it protected her hair coloring all day while at the beach. Imagine that!

We are always learning new things around here, but this one was a unique and interesting story. I’m now going to have to give this application a try and report back. If anyone else has had a similar experience, we  would love to hear from you.

We launched SolarAegis All-Natural Sunscreen into the market in January 2010. The goal for the first year was to get SolarAegis into a major, national retail chain and to launch our children’s product, Baby Elephant. Although I’ve been pleased with our overall progress the failure to complete these two key objectives was disappointing. Dealing with large corporations takes time and it would have been a tremendous accomplishment to get this done in the first year. We will continue our efforts in 2011 and think our chances for national market penetration will improve in year two. Baby Elephant continues to wait in the wings and was not launched primarily due to my waffling over minor details. This frustrated me because it’s not my typical M.O. and I plan to be more decisive on this line in 2011. I’m currently reviewing several strategies, with a couple of different entities, and will be moving on this product in Q1.

I felt good about the regional awareness SolarAegis attained during 2010. We are selling the product through several local businesses in Naples and I appreciate the support from the owners at Natures Garden, The Bike Route, Naples Soap Company and the staff at The Naples Botanical Garden. Sandy Feldblum has done a fabulous job repping the product through her beauty business and at a local market and seems to have a loyal following. Many thanks to these folks for your business in 2010. It’s much appreciated and we look forward to growing with you in 2011.

We were able to modestly expand our reach outside of southwest Florida with online sales through OverallBeauty.com and Upurea.com. We also did some business with the Myrtle Beach Soap Company in Myrtle Beach, SC. and Aesthe in Los Angeles. Our biggest surprise, however, was shipments into South Korea. It was exciting to have our first international sales and we appreciate the work of Coseco for the loyal following in South Korea. We continue to focus on penetrating the Brazilian market, with the help of Hague Technologies, in an effort to offset the seasonality of the business. Brazil is an exciting, developing economy with growing sun health awareness. Our ongoing challenge remains finalizing government approval so we can begin regular sales.

SolarAegis remains an infant company and the risks are still very high, but we look forward to a great 2011 and want to thank all of the customers that have been so supportive in our first year. See you in 2011!!

When I first started delving into sun protection it appeared the Environmental Working Group (EWG) was a stern advocate of the consumer, especially when it came to personal care ingredients. I have since learned this group is essentially a lobbying firm out to promote their own political agendas. My concern over their criticism of sunscreen use is that they use scare tactics and fear mongering to progress their internal objectives. This could be done at the expense of the consumer, possibly influencing their decision to not use a product like sunscreen, to protect themselves from UV damage and possibly skin cancer. I have read all of their claims as they relate to sunscreen and sunscreen ingredients. I will post more here as I deem fit, but for now, it is important to know they are not the noble consumer advocates they lead you to believe they are…..

Here is a link to the Skin Cancer Foundations web page that addresses some of the EWG’s recent claims. Please keep your mind open and wear sunscreen. Protect yourself and your kids from the harmful rays of the sun….

http://skincancer.org/recentattackssunscreen.html

We showcased SolarAegis at the Greg Norman Shark Shootout Golf Tournament in Naples, FL. back in December and a lady asked me if  SolarAegis would burn her eyes. She went on to tell me how her sunscreen always runs into her eyes when she starts sweating and having to deal with the imminent sting and discomfort that soon follows.

My answer is that if you get anything in your eyes it has a tendency to burn, hurt or feel uncomfortable, so I never like to tell anyone that a dose of SolarAegis in the eyes is going to be a pleasant experience. I’ve actually rubbed it in my eyes, on purpose, to get first hand knowledge of how it  feels. The advice is to avoid if you can. The good news, however, is that SolarAegis doesn’t feel like many of the chemical-based sunscreens which have UV filters, like avobenzone, which really sting in the eyes and even occasionally the skin. If you’re active, stay away from products with the chemical UV filters like avobenzone and choose a product with zinc oxide or titanium dioxide, especially for application on the face.

I asked this nice lady if she wore a hat when she was outside and she exclaimed that she “always wears a hat outdoors”.  I went on to ask her why she applied sunscreen above her eyes if she always wore a hat?? Her answer: “I don’t know, I never thought about it”. Obviously, if you have a hat with a brim covering your forehead, it’s not imperative to apply sunscreen above your eyes, but this exchange made me realize something…that people seem to have some strange habits when it comes to applying sunscreen. Some of these habits may be innocuous, but after a little research, it appears we all need a little primer in this department.

I took it to task and visited the American Academy of Dermatology website to delve into the recommended protocol. Here is what they say:

“Sunscreens should be applied to dry skin 15 to 30 minutes BEFORE going outdoors. When using sunscreen, be sure to apply it to all exposed areas and pay particular attention to the face, ears, hands, and arms. Coat the skin liberally and rub it in thoroughly — most people apply only 25 to 50 percent of the recommended amount of sunscreen. One ounce, enough to fill a shot glass, is considered the amount needed to cover the exposed areas of the body properly. Don’t forget that lips get sunburned, too, so apply a lip balm that contains sunscreen with an SPF of 30 or higher.

Sunscreens should be reapplied approximately every two hours or after swimming or perspiring heavily. Even so-called “water-resistant” sunscreens may lose their effectiveness after 40 minutes in the water. Sunscreens rub off as well as wash off, so if you’ve towel-dried, reapply sunscreen for continued protection.

Also, there are a number of combination cosmetic products, such as moisturizers that contain sunscreen, but it is important to remember that these products also need to be reapplied to achieve continued UV protection.”

A couple of other tricks I’ve learned over the years:

  • I almost always have a hat on when outside so I typically do not apply sunscreen to my forehead where it could run into my eyes.
  • Depending on my activity, I will apply a thicker layer of sunscreen to skin surfaces that are on a more direct angle with the sun’s rays.
  • I assure I get adequate protection around my ears, including behind them. Remember, sun damage is cumulative so protecting even lesser exposed areas is important.
  • I always wear sunglasses that block 99% of UVA/UVB rays.
  • I apply sunscreen to my shoulders during the summer months in Florida. Although I wear a shirt all the time, UV can get through many fabrics, especially in geographies with intense sunlight and/or if there is a long exposure period during the middle of the day (my summer golf games are a good example).

Get outdoors. Have fun and keep yourself protected from the sun!

There are two primary types of UV filters.

Chemical: These are chemicals synthetically produced for the purpose of filtering UV rays. They are large molecules and  are absorbed by the skin (this is why most sunscreen directions tell you to apply 30 minutes prior sun exposure). The UV light hits these molecules and there is a photochemical reaction between the molecule and the UV ray. The reaction “absorbs” the ray’s energy but, in turn, the molecule is broken down. Once the molecule it broken it can no longer be effective blocking more rays so it has a finite level of effectiveness. Simply put, the chemical filter gets “used up”. This may be quicker or slower depending on UV intensity, time of exposure and level of physical activity. Reapplication is absolutely necessary, depending on the variables just mentioned. The downside to these chemical filters is that when the molecules break down, they often generate free radicals which cause damage to the skin cells. There are some camps that argue this damage can be just as harmful as unfiltered UV rays. Additionally, because these products are absorbed by the skin, research is showing that they do have an affect on the function of the human body. Namely disrupting estrogen levels. There are also other concerns that are not limited to carcinogenic activity.
Examples of these chemical UV filters are avobenzone, oxybenzone, para-amino benzoic acid (PABA), octyl salicylate, octinoxate, to name a few.

Mineral: These molecules exist naturally in the earth’s surface. They are solids (as opposed to the oily liquids mentioned above). These particles sit on top of the skin and actually reflect UV light. Because they reflect the UV and are not chemically reacting and breaking down, these particles don’t get “used up” like the chemical UV filters. They do not need to be reapplied for the simple reason that they aren’t going anywhere unless they are rubbed, washed or sweated off. I will responsibly add, however, that anytime you are swimming, sweating or exposed to intense sunlight, it is still best to reapply to assure adequate coverage and protection. The two mineral UV filters are zinc oxide and titanium dioxide.